Fractional Marketing Expertise
Enterprise-grade SFMC & compliance expertise, without the overhead.
25+ years at HP Inc and Walt Disney. Available to help small and mid-size companies as a fractional SFMC administratorand marketing compliance consultant.
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WHAT I DO
Two areas. Real depth.
SFMC is a powerful platform most teams (small and big) never fully utilize effectively.
Compliance is a complicated moving target most marketers don’t have time to track and subsequently avoid altogether. I do both.
Salesforce Marketing Cloud
Platform setup, configuration & health audits
Journey Builder design & optimization
Automation Studio & triggered send management
Data extension architecture & SQL queries
Subscriber management & list hygiene
Email deliverability & IP warming
User roles, permissions & security review
Reporting, analytics & KPI dashboards
Marketing Privacy Compliance
HIPAA / healthcare marketing compliance review
CAN-SPAM, CCPA & GDPR alignment for email
Consent & preference center design
Data deletion & subject rights workflows
Privacy impact assessments for campaigns
Compliance training for marketing teams
Vendor data processing agreement review
Audit readiness & documentation support
HOW WE WORK TOGETHER
Flexible by design.
No retainer required to start a conversation. Engagements are scoped to fit your actual need - whether in a one-time audit or ongoing fractional support.
HOURLY
Targeted help on a project, problem or question
RETAINER
Dedicated hours each month, predictable and prioritized.
PROJECT-BASED
Scoped deliverable w/ defined timelines & outcomes
INTERIM / BACK-FILL
Coverage while you hire or during leave.
AUDIT & ASSESSMENT
Standalone review of your SFMC instance or compliance posture
CERTIFICATIONS
Credentials that matter in the real world.
Every certification listed here maps directly to the work — privacy law, healthcare data, program management, and the platform itself.
SFMC Admin
Certified Salesforce Marketing Cloud Administrator
CIPM
Certified Information Privacy Manager
CHPS
Certified in Healthcare Privacy & Security
CIPP/US
Certified in U.S. Data Protection Law
HIPAA
HIPAA Awareness Certified
BACKGROUND
Where the experience comes from.
20+ Years building and running marketing programs at companies that do this at scale. The rigor translates directly to smaller engagements.
HP Inc.
MarTech Salesforce Manager (SFMC)
2015 – 2025
Administered Salesforce Marketing Cloud at enterprise scale for a global marketing organization
Implemented privacy-compliant data practices including consent management, GDPR alignment, and data deletion workflows in partnership with legal and IT
Reduced operational costs by over $1M through process optimization and automation while maintaining performance targets
Designed customer journeys using segmentation and behavioral data to improve engagement and retention
Developed scalable tools and frameworks for campaign creation, content distribution, and subscriber management
HP Inc.
CRM Program Manager
2000 – 2015
Healthcare Startups
VP of Marketing
2011 – 2015 Advisory / Concurrent
Walt Disney Company
Marketing Manager
1997 - 1999
Drove global CRM strategy to build a unified 360° customer view across business units
Developed segmentation models and analytics frameworks to increase campaign effectiveness
Built and scaled email subscription programs generating sustained revenue and cost efficiencies
Managed B2B customer portals and digital engagement platforms
Fractional marketing leadership for two early-stage healthcare ventures simultaneously
Developed full business and go-to-market plans from concept through launch readiness
Led brand identity, product positioning, and creative direction for both organizations
Developed and executed the full business plan for Winnie the Pooh Grams, managing marketing, branding, fulfillment, and operations end-to-end
Gathered customer insights through surveys, focus groups, and market research to inform campaign strategy
EDUCATION
Northwestern University
M.S. Integrated Marketing Communications
Brigham Young University
B.A. Advertising Communications
Who this is for
You don’t need a full-time hire. You need the right expertise
JOGO Marketing consulting is built for organizations needing senior-level marketing technology and compliance skills on a flexible basis.
Small & mid-size companies
You're on SFMC (or considering it) and need someone who actually knows the platform — not a generalist with a certificate.
Teams between full-time hires
Your SFMC admin just left, or you're scaling faster than you can hire. I can keep things running while you sort it out..
Small & mid-size companies
You operate in a compliance-sensitive environment and can't afford to guess on HIPAA, CCPA, or GDPR requirements.
Organizations needing compliance review
You want to know where you stand before something becomes a problem. A one-time audit is a good place to start.
Enterprise-grade SFMC &
compliance expertise,
without the overhead.
25+ years at HP Inc and Walt Disney. Available to help small and mid-size companies as a fractional SFMC administratorand marketing compliance consultant.
Start a conversation