Fractional Marketing Expertise
Enterprise-grade SFMC & compliance expertise, without the overhead.
Certified marketing professional with 25 years at HP and Walt Disney. Will audit and optimize SFMC environments while reinforcing compliance with privacy laws.
WHAT I DO
Marketing Automation & Compliance
My skillset allows for support of the following:
Salesforce Marketing Cloud
Platform setup, configuration & health audits
Journey Builder design & optimization
Automation Studio & triggered send management
Data extension architecture & SQL queries
Subscriber management & list hygiene
Email deliverability & IP warming
User roles, permissions & security review
Reporting, analytics & KPI dashboards
Marketing Privacy Compliance
HIPAA / healthcare marketing compliance review
CAN-SPAM, CCPA & GDPR alignment for email
Consent & preference center design
Data deletion & subject rights workflows
Privacy impact assessments for campaigns
Compliance training for marketing teams
Vendor data processing agreement review
Audit readiness & documentation support
HOW WE WORK TOGETHER
Engagement model
Engagement would be flexible to need typically following this approach:
DELIVERABLES
Platform Audit Report Full report showing platform health, privacy compliance audit, journey review, org process assessment showing risk & priority
Prioritized Gap Analysis Analysis of deficiencies and prioritized recommendations in comparing baseline to company marketing goals
Compliance Health Check GDPR, CAN-SPAM, CASL coverage with specific remediation steps for any exposure found
Data Opportunity Report Reactivation, segmentation and LTV improvement opportunities identified through database analysis
Executive Summary Leadership summary of findings and recommended priorities - suitable for board-level review
Guarantee: Any deliverable metric cannot be provided due to platform gap or configuration limitation will be documented with remediation path or clear details of what obstructs delivery. No vague findings, no open-ended loose ends.
WEEK ONE
The following will be needed for me to launch the audit process:
Documentation
Current platform goals, processes, org charts, consent flows, reporting and policy documents
Access
Temporary SFMC platform access for audit
Salesforce Account Rep connection
SFMC users and privacy staff to conduct surveys and interviews as needed
Endorsement
Leadership communication to team of objectives and expectations for how all can support the project
Who this is for
You don’t need a full-time hire. You need the right expertise
JOGO consulting is for organizations needing senior-level marketing technology and compliance skills on a flexible basis. You may be a good candidate if:
Companies with no SF Prof Svcs contract
You're on SFMC (or considering it) and need someone who actually knows the platform
Teams between full-time hires
Your SFMC admin just left, or you're scaling faster than you can hire and you need someone to keep the plane flying.
Companies facing privacy risk
You operate in a compliance-sensitive environment and can't afford to guess on HIPAA, CCPA, or GDPR requirements.
Organizations needing compliance review
You want to know where you stand before something becomes a problem. A one-time audit is a good place to start.
Get in touch
Let’s talk about what you need.
No pitch or pressure. Just a conversation to know whether there is a fit.