Bio
I'm an independent marketing technology consultant specializing in Salesforce Marketing Cloud — platform health, privacy compliance, administration and making sure organizations are actually getting value from the investment they've already made.
I’m excited to lend my expertise to orgs needing a clear picture of gaps in their deployment of SFMC and where they’re trying to go. My background spans the strategic and the operational.
I believe good consulting should come without surprises. My engagements are fixed-price, fixed-scope, and built around a concrete deliverable — so clients know exactly what they're getting and what it costs before we start. If your SFMC instance has grown faster than the processes around it, that's exactly the kind of problem I help solve.
I reside in beautiful Meridian, Idaho and spend free time keeping up with my kids and their sports. I enjoy reading and the outdoors.
Jared Hansen
WHAT I DO
Marketing Automation & Compliance
Salesforce Marketing Cloud
Platform setup, configuration & health audits
Journey Builder design & optimization
Automation Studio & triggered send management
Data extension architecture & SQL queries
Subscriber management & list hygiene
Email deliverability & IP warming
User roles, permissions & security review
Reporting, analytics & KPI dashboards
My skillset lends itself to the following expertise:
Marketing Privacy Compliance
HIPAA / healthcare marketing compliance review
CAN-SPAM, CCPA & GDPR alignment for email
Consent & preference center design
Data deletion & subject rights workflows
Privacy impact assessments for campaigns
Compliance training for marketing teams
Vendor data processing agreement review
Audit readiness & documentation support
CERTIFICATIONS
Credentials that matter in the real world.
These certifications were done in 2026 to stay current:
HIPAA
HIPAA Awareness Certified
BACKGROUND
Where the experience comes from.
20+ Years building and running marketing programs at companies that do this at scale. The rigor translates directly to smaller engagements.
HP Inc.
MarTech Salesforce Manager (SFMC) 2015 – 2025
Administered Salesforce Marketing Cloud at enterprise scale for a global marketing organization
Implemented privacy-compliant data practices including consent management, GDPR alignment, and data deletion workflows in partnership with legal and IT
Reduced operational costs by over $1M through process optimization and automation while maintaining performance targets
Designed customer journeys using segmentation and behavioral data to improve engagement and retention
Developed scalable tools and frameworks for campaign creation, content distribution, and subscriber management
HP Inc.
CRM Program Manager 2000 – 2015
Drove global CRM strategy to build a unified 360° customer view across business units
Developed segmentation models and analytics frameworks to increase campaign effectiveness
Built and scaled email subscription programs generating sustained revenue and cost efficiencies
Managed B2B customer portals and digital engagement platforms
Healthcare Startups
VP of Marketing 2011 – 2015 Advisory / Concurrent
Fractional marketing leadership for two early-stage healthcare ventures simultaneously
Developed full business and go-to-market plans from concept through launch readiness
Led brand identity, product positioning, and creative direction for both organizations
Walt Disney Company
Marketing Manager 1997 - 1999
Developed and executed the full business plan for Winnie the Pooh Grams, managing marketing, branding, fulfillment, and operations end-to-end
Gathered customer insights through surveys, focus groups, and market research to inform campaign strategy
EDUCATION
Northwestern University
M.S. Integrated Marketing Communications
Brigham Young University
B.A. Advertising Communications
Get in touch
Let’s talk about what you need.
No pitch or pressure. Just a conversation to know whether there is a fit.